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History of the VW Arteon
The Volkswagen Arteon is a premium fastback sedan that debuted in 2017 as the successor to the Volkswagen CC. Positioned above the Passat in Volkswagen’s lineup, the Arteon was designed to offer a blend of luxury, sportiness, and practicality, competing with premium saloons from brands like Audi and BMW. The name "Arteon" comes from the Latin word "artem," meaning "art," reflecting Volkswagen’s emphasis on sleek, sophisticated design.
The Arteon was first unveiled at the 2017 Geneva Motor Show, built on Volkswagen’s MQB platform, which it shares with models like the Passat and Golf. It features a long wheelbase, frameless doors, and a distinctive coupe-like shape. The vehicle wasoriginally powered by a range of turbocharged four-cylinder engines, with both front-wheel drive and all-wheel drive (4MOTION) options available. In some markets, Volkswagen also offered diesel variants to appeal to European buyers.
In 2020, the Arteon received a facelift, introducing updated styling, a refreshed interior, and new technology, including a fully digital cockpit and improved driver assistance systems. Volkswagen also introduced a new Shooting Brake version, a sleek estate variant that combined the Arteon’s elegant styling with added practicality. Additionally, a 320-horsepower Arteon R performance model was launched, featuring Volkswagen’s 4MOTION AWD and enhanced driving dynamics.
Despite its premium positioning, the Arteon faced challenges in some markets, particularly in the U.S., where sales struggled against SUVs and luxury-brand competitors. Volkswagen discontinued the Arteon in North America after the 2023 model year, shifting focus toward electric vehicles like the ID.7. However, the Arteon remains available in other regions, continuing to serve as Volkswagen’s flagship sedan with a balance of performance, luxury, and cutting-edge technology.
